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Brand Manager

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Are you a creative brand visionary eager to shape the identity of a growing pet wellness brand? Bare Pets is looking for someone with a proven track record in crafting compelling marketing strategies and driving brand growth. If you're passionate about pets and can turn insights into action, we want you to lead our brand into its exciting next chapter.

Are you a creative brand visionary eager to shape the identity of a growing pet wellness brand? Bare Pets is looking for someone with a proven track record in crafting compelling marketing strategies and driving brand growth. If you're passionate about pets and can turn insights into action, we want you to lead our brand into its exciting next chapter.

Join Bare Pets as our Brand Manager and become the heart behind our mission to improve pet wellness. In this role, you’ll get creative with marketing strategies, lead exciting campaigns, and create stories that connect with pet owners everywhere. You’ll work closely with our team and partners to ensure our message about pet health shines through everything we do. We’re looking for someone who’s ready to dive into the pet industry and help our products become a favourite in homes across Asia. If you’re passionate about making a difference in the lives of pets and their owners, Bare Pets is the place for you.

 

Key Responsibility

What you'll do:

  • Develop and execute comprehensive marketing strategies to enhance Bare Pets’ brand visibility and market share.
  • Lead and coordinate marketing campaigns across various channels, ensuring consistency and alignment with brand values.
  • Organize and direct photoshoots and other content creation activities that reflect the brand’s commitment to pet wellness.
  • Manage relationships with vendors, partners, and creative agencies to support marketing objectives.
  • Analyze market trends and consumer insights to inform marketing decisions and product positioning.
  • Collaborate with cross-functional teams to ensure marketing efforts are integrated and support overall business goals.
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Competency

Competencies (Experience)

  • Proven experience in brand management and executing successful marketing campaigns.
  • Strong project management skills with the ability to lead cross-functional teams.
  • Experience in coordinating photoshoots and producing high-quality visual content.
  • Demonstrated ability to work with vendors and manage partner relationships.
  • Solid understanding of market research, consumer behavior analysis, and brand positioning.
  • Creative thinking with a track record of implementing innovative marketing solutions.
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Desired Skills

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Essential Requirements

WHAT WE DON’T WANT:

  • Candidates with a lack of experience in multi-channel marketing campaigns.
  • Inability to work collaboratively with teams and external partners.
  • Resistance to change and unwillingness to adapt to new marketing trends and technologies.

 

CANDIDATE PREFERENCE:

  • Candidates with a background in pet food or related consumer goods industries.
  • Strong preference for candidates based in Asia who can work during local business hours.
  • Bachelor’s degree in Marketing, Business, or related field preferred.
  • Excellent command of English, both written and spoken.

 

HOW YOU’LL SPEND YOUR TIME:

  • 30% Developing and executing marketing strategies.
  • 25% Coordinating marketing campaigns and content creation.
  • 20% Managing vendor and partner relationships.
  • 15% Analyzing market trends and consumer insights.
  • 10% Collaborating with cross-functional teams.
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Key Performance Indicators

KPIs:

  • Brand Awareness: Increase in brand recognition and recall in target markets.
  • Campaign ROI: Return on investment for marketing campaigns.
  • Engagement Metrics: Growth in engagement across social media and other marketing channels.
  • Partner Satisfaction: Positive feedback from vendors and partners on collaboration.
  • Market Share: Increase in Bare Pets’ market share within the pet food industry.
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